I've said why the Chevy Volt will fail. However, my personal opinion assumes that people are rational actors who maximize benefit at minimal cost, and therefore it is possible for the Volt to succeed if General Motors gets its marketing machine together.
But after watching this GM event and enduring this song? This is actually on the Volt's official Youtube channel.
I don't think GM is going to be able to market the Volt out of its hole.
Thursday, December 17, 2009
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1 comment:
the song sounds like the car is being marketed to 7-year olds...E is for electricity? The dancing people are weird too...maybe it's the after party for a car show or something...?
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